Pdf blue ocean strategy and new business models in the. Made by group d of the minor global trendwatching 2015. Blue ocean strategy seeks to make the creation and capturing ocea. How to create uncontested market space and make the competition irrelevant, w. Blue ocean case study on blue ocean strategy johnson wales. Aim of this dissertation is to investigate whether eataly, the largest wine and food marketplace of the world, entered a blue ocean via business model innovation. From theory to practice case solution,blue ocean strategy. Additionally, a recent study by alhaddi 2014 found that the triple bottom line tbl, a sustainabilityrelated construct, is a driver for business growth when it is embedded in the strategy of the organization.
Chan kim and renee mauborgne in their bestselling book of the same name. And its a case study which clearly demonstrates the rewards blue ocean strategy can bring. The impact of blue ocean strategy in the earlier work see blue ocean strategy. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. The authors explain why marvel is such a good example of blue ocean strategy and why the case is both fun and informative. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method. A strategy canvas is the most fundamental tool used in the blue ocean strategy framework. The company has spread in 20 countries with its headquarter in new delhi, india providing service to over 35 million values customers per month. How to create uncontested market space and make the competition irrelevant, a book by professors w. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. Blue ocean strategy introduces analytical tools to minimize risk. The idea in briefthe core idea the idea in practiceputting the idea to work 1 article summary 2 blue ocean strategy a list of related materials, with annotations to guide further exploration.
Blue ocean shift is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth. How to create uncontested market space and make the competition irrelevant notes, test prep materials, and homework help. Blue ocean strategy basically refers to the overall creation by an organization of a new, unique and an uncontested market space that is developed to make the competitors irrelevant and it also creates new consumer value while also decreasing the cost. From theory to practiceharvard case study solution and hbr and hbs case. If youve been following dans work for some time, you know that he is a fan of not competing, but dominating your competition. From theory to practice case study solution, in the market of the universe is composed of two types of oceans. I would recommend various approaches designed to aid managers and entrepreneurs to effectively as well as efficiently scan for changes in market dynamisms. And speaking of pricing, the authors of blue ocean strategy suggest pursuing a type of pricing strategy that is different from what we are used to. The blue ocean strategy as a method for developing sustainable profitable frameworks implies the fundamental idea of developing new innovational markets with a majority of new customers. We developed various types of teaching materials including paper cases. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Concept of blue ocean strategy studies, theories and concepts related to blue ocean strategy. By focusing on strategies of competition in established industries, companies and researchers have overlooked the value of creating new market spaces where there are no competitors. Blue ocean strategy ppt slides linkedin slideshare.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. The blue ocean strategy seems to be a perfect solution for present companies to become sustainable successful. Lg electronicsthe blue ocean strategy case studybusiness. Boss studies show that successful companies that created blue oceans pursued both differentiation and low cost simultaneously, in stark contrast to porters influential view porter 1985 of pursuing either low cost or. List the factors the customer cares about, and current dimensions of competition. Discussion blue ocean strategy versus red ocean strategy every blue ocean company would ultimately reach to the level of red ocean category as. Red oceans are all the industries in existence today, they are increasi. Blue ocean strategy including examples and pdf download. Blue ocean strategy is a powerful framework for finding new business opportunities. Blue ocean strategy and sustainability for strategic management. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. Updatedrevised 2016 the media industry in pakistan is rapidly growing. Blue ocean strategy management case studies and articles.
In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne. Creating a blue ocean in sports is a selfpaced case study that lets students analyze the strategic logic behind the launch of the indian premier league using blue ocean analytical tools and frameworks. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case based method. Red ocean strategists compete to win market share in traditional mature markets and pursue either a differentiation or cost leader strategy.
What approaches would you recommend the blue ocean strategy team use to identify new market space for the conglomerate. How shake shack flipped the burger restaurant a case study. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The premise of the book is that companies can succeed by creating. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest customers and avoid competition from the existing market. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Easily access essays and lesson plans from other students and teachers. It is being published in a recordbreaking 44 languages and is a bestseller across five continents. Bos0010a this case was written by pinal shah under the direction of joel sarosh thadamalla, ibscdc. May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy. Dec 06, 2010 in 2005, chan kim and renee mauborgne from insead published a book on business strategy named blue ocean strategy. Request pdf on jan 1, 2016, kumar manish nagendra asha kharche roocha and others published blue ocean strategy.
But its not always clear how to create a blue ocean strategy for yourself. In 2009 they made strives socially as they opened the farmer support center in kigali, rwanda and became the worlds largest buyer of fair trade certifiedtm coffee. The key factor for zomato success is its marketing strategy and indepth knowledge of their competitors. Blue ocean vs red ocean strategies 6 major differences. Blue ocean strategy case studies case studybusiness. View test prep blue ocean strategy from mba 01409483 at university of karachi. Complete list of teaching materials update nov 2019. Now let us understand the blue ocean strategy with oyo rooms case study as an example. Click here to download the blue ocean strategy summary pdf. A researched case study on blue ocean strategy implementation.
Our blog is there to help you shift your mindset, go beyond competing, and create your own blue ocean, whether in business, government, or personal life. We use a case study from ikea in nanjing, and interviewed local people. Based on a study of 150 strategic moves spanning more than 100 years and 30. Blue ocean strategy how to create uncontested market. Your logo is irrelevant the 3step process to build a kickass brand the 7 steps to a successful business in a changing market nautical. Blue ocean strategy is a book published in 2005 and written by w. Use value innovation to create competitive advantages in blue. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to.
Featured case series blue ocean strategy the case centre. Pdf a researched case study on blue ocean strategy. Blue ocean strategy case solution and analysis, hbr case. From theory to practice case analysis, blue ocean strategy. The case facilitates the discussion on the challenges and sustainability of the blue ocean strategy to achieve lges. From theory to practice case solution, red oceans and blue oceans. Blue ocean strategy and new business models in the food. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Pdf developing country studies the blue ocean strategy. Red oceans are all the industries in existence today, it is in. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. The objective of the thesis was to present different schools of strategy and the blue ocean strategy in particular. Blue ocean strategy brand management competition customers decision making industry analysis market analysis.
Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Starbucks kathleen lee 2 updated history and current status today, according to the starbucks website, they have 16,706 stores as of dec. Developing country studies the blue ocean strategy. Reviewing the blue ocean strategy universiteit twente. Case 4 a the blue ocean strategy team question 1 what. Value innovation strategy competes in an uncontested market space. The blue ocean team shares case studies, stories and practical insights related to the blue ocean tools and principles developed by chan kim and renee mauborgne. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Although established industries red oceans are growing increasingly cluttered, few companies are currently attempting to create new markets. A case study on yellow tail wines find, read and cite all the research you need.
Apply the logic of blue ocean strategy to an organisation with which you are familiar. The case highlights the concept and implementation of the blue ocean strategy and how it can be used as a tool for creating new markets. Blue ocean strategy seems to be a perfect solution for present companies to become sustainable. The new strategy, which was announced in mid2006, was implemented from january 1st 2007. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The market universe is composed of two types of oceans. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Oct, 2016 blue ocean strategy, a case study on bkash 1. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. According to them, while many companies primarily focus on going oneup on the competition, the best way to compete is to stop trying to beat the competition. This short article examines the many ways blue ocean strategy bos can be used to create a better educational system. As a developing country, bangladesh should concentrate in blue ocean strategy. Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. Zomato aims to be a place where the foodies hangout.
It is designed to give you an immediate snapshot of how your businessproductservice stacks up against the competition. Individual chapters from the best selling blue ocean strategy book are also available from the case centre. Here is a catalogue of blue ocean strategy pedagogical materials, used in over 2,800 universities and in almost every country around the world. How to create uncontested market space and make the competition irrelevant brand strategy 101. For many of the case studies, teaching notes are available. A netflix and itunes case study research on blue ocean strategy instructor marko forsell, ph. Markets are typically classified into red oceans known or existing markets and blue oceans nonexistent, unknown or. Case study analysis of its implementation in 14 different agencies in malaysia. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Blue ocean strategy summary click here to read this article.
It should be noted that most new business launches today are launches in the red ocean domain. Blue ocean strategy free download as powerpoint presentation. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. The on the blue ocean strategy essay 1969 words 8 pages.
Their core business is to plan, negotiate, buy and release. May 30, 2017 and as a result, they can set the market price of their own desire. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Blue ocean vs red ocean strategies 6 major differences red bull case study published on june 2, 2016 june 2, 2016 91 likes 5 comments. Now this company works in more than 200 towns and cities across the country. Blue ocean strategy formulation the four principles of. To get started, first list the products or services you want to compare.
The development of yellow tail, a new wine brand from casella wines, is another great example of blue ocean strategy in action. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an. This course introduces the key concepts, frameworks and tools of blue ocean strategy and lays out the fundamental methodology and process for creating and capturing blue oceans. Essay about blue ocean strategy 825 words bartleby. Blue ocean strategy is a landmark idea founded by w. Blue ocean strategy formulation the four principles of strategy formation click here to read this article. The most important characteristic of blue ocean strategy bos is that it rejects the fundamental principles of conventional strategy.
Creating a blue ocean in a sports event is a selfpaced case study that lets students analyze the strategic logic behind the launch of the indian premier league using blue ocean analytical tools and frameworks. View essay blue ocean from mrkt 5500 at university of southern california. Blue ocean strategy, business case studies in business models and business strategy cases, structured assignment,to be used alongwith case studies covering all the areas of business management. The main purpose of this paper is to use blue ocean strategy framework to analysis how to use value innovation to create competitive advantages and get market leader position. The process sounds very much like how bos is used every day in the business world because not surprisingly, people in practically any industry ask similar questions. Oyo rooms started its business in india in 20 with blue ocean strategy. This blog article is a overview of some of the key points of the book by w.
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